juli 13, 2018

iDeal Of Sweden x Berlin Fashion Week


The 3rd of July Berlin Fashion Week took place and iDeal Of Sweden was in place in collaboration with the German designer Irene Luft.

Irene Luft is a luxurious Prêt-á-Porter designer, distinguished by a modern, exclusive and romantic style filled with attitude. The designer is known to work a lot with opposites and contrasts where hard gets to meet soft – such as white lace that is matched with black leather. On the fashion show last Tuesday, floral, lace and lightweight fabrics were matched with dark accent colors, creating a strong contrast that set the vibe for the whole collection. A collection that is feminine and romantic, yet with a touch of darkness.

IDeal Of Sweden had the honor to be a part of Irene Luft’s fashion show, where our products were worn as fashion accessories by the models on the runway. During the show we could see our Mayfair Clutches, Ring Mounts, Power Banks and Fashion Cases, that matched the designer’s beautiful yet though designs perfectly. A show that was breathing luxury and where our products were lifted to another level together with Irene Luft’s design.

In place during the show were the editors-in-chief of German Harper’s Bazaar, and Elle Magazine together with a mix of people from the PR industry, magazines, influences and other designers. iDeal Of Sweden was there together with two of our German influencers, known under the Instagram names @DonnaRomina and @MinnieKnows. The show was very successful and everyone felt very impressed!

We at iDeal Of Sweden are so happy and proud to have been part of Mercedes Benz Fashion Week and Irene Luft’s show!

A big thank you to GeBONGt Communication and Irene Luft!

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