A Calling For Nature Behind The Scenes

Immerse yourself in the breathtaking beauty of Scandinavian landscape, and delve into the magical story as we bring you behind the scenes of our Autumn Winter 19 collection. The collection is inspired by the beauty of Swedish landscape and nature, along with a sense of peace, harmony and freedom. The story behind our Autumn Winter 19 Collection is reflected as a memory from home, set against the scenic Gotland nature to capture the last rays of autumnal light.

Working with photographer Jaclyn Adams @jaclynadams and film artist Joseph Eriksson @sephsson, we captured the essence and story behind our AW19 collection. This latest campaign connects storytelling, nature and designs harmoniously, and transports us with magical beauty of Scandinavian landscape. Our latest AW19 designs play off with setting to create the beautiful narrative of our Woodland Rituals Campaign. When looking at the campaign, you reflect back to these moments of serenity freedom harmony and serenity.

The Story behind Woodland Rituals AW19 Campaign

A group of friends embark on an idyllic weekend escapade in the countryside, together they celebrate the last days of summer light. With this campaign, we are captured the most beautiful moments of nature and the essence of home. As a whole, this campaign depicts a relatable sentiment we’ve all felt once. The wholesome feeling of home and cosy sentiment that falls upon us at the start of Autumn Winter.

Photographer: Jaclyn Adams @jaclynadams
accompanying film, Film : Joseph Eriksson @sephsson
Cast: Chanelle Törnqvist @chanellemademoiselle
Fanny Gustafsson @fannygustaafson , Victor Van gysel @victorvangysel
Hair & Makeup: Elvira Brandt
Styling: Natalie Olenheim
Location: Gotland - interior location: Burge Gård Fadludden, Gotland