Magazine


17 november 2017

Get to know – Ingrid Bjugan Hegdahl

Meet Norwegian influencer Ingrid B. Hegdahl. A 22 year old, Trondheim based girl with a sense of fashion to envy for days! We got...

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november 10, 2017

Get to know – Carmen Leenen

Meet Amsterdam based influencer Carmen Leenen. She is one of the Netherland’s most inspiring fashionistas with a unique style filled with edgy outfits,...

november 3, 2017

Day and Night

The Editor is back once again with more inspiring outfits for both day and night this A/W Season! With every turn of the...

oktober 27, 2017

Get to know – Eva Heitzwebel

Eva Heitzwebel, also known as “The Indie Gypsie” is an inspiring influencer based out of Los Angeles, California. Her feed and post breathtakingly...

oktober 20, 2017

Editor’s pick – Perfect fall

BLOUSE: YAS  PHONE CASE: IDEAL OF SWEDEN  KEY RING: KATIE&JO  COAT: MANGO  JEANS: TOPSHOP  SOCKS: TED BAKER  BAG: CHLOÉ  SOCK BOOTS: STEVE MADDEN Looking...

oktober 13, 2017

Editor’s pick – Dressed for autumn

Overcoat: Suitsupply  Socks: HappySocks  Pants: Zara  Boots: Massimo Dutti  Sweater: NN07  Watch: Grand Frank  Pocket square: Sutsupply  Scarf: Zara Looking for a solid...

oktober 8, 2017

iDeal Of Sweden @ Restaurant Planta, Toronto

September 22nd, we hosted a Lunch event in Toronto, Canada. The reason behind the event was to celebrate the release of our new...

oktober 8, 2017

iDeal Of Sweden @ Ysabel in LA

Last but definitely not the least spot on our event tour was Los Angeles. The brunch took place outside in the beautiful 25...

oktober 7, 2017

iDeal Of Sweden @ Brasserie NIMB, Copenhagen

On September 21st we hosted a luxurious brunch at Brasserie NIMB in Copenhagen, Denmark. We had the beautiful ‘Mirror room’ all to ourselves...

oktober 7, 2017

iDeal Of Sweden @ Grand Hôtel Du Palais Royal, Paris

The third stop on our events tour was Paris! We hosted the event at the beautiful 5-star hotel Grand Hôtel Du Palais Royal...

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